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I’m breaking up with Target.

November 11, 2015

photo-1445883791079-421522d11f18Photo via Unsplash

I’ve been thinking a lot about my new small town life lately. Needless to say, moving from Minneapolis to small town Iowa has been a big change. Sure, I grew up in this small town, but living in a community as a child vs. an adult is a totally different ball game.

I’ve phoned my mom a dozen times asking where to get/do certain things. Where do you drop off dry cleaning? (Answer: Joe’s TV and Appliance, and it will take a week to get back to you.) Where do you buy envelopes? (Answer: You should just go to the neighboring town’s Walmart 20 minutes away.) The paint store closes and noon on Saturday and nothing is open on Sunday, so if you don’t plan in advance, you’re just out of luck unless you want to drive an hour. The list goes on and on.

But this new life we’re living? I love it. No seriously! It’s slow and simple and free of many of the distractions that come with busy city living. It’s also free of Target. Most people shuddered, myself included, when I said that we were about 45 minutes from our nearest Target. “How will you survive?” they asked. “I could never live that far away from Target!” they exclaimed. Trust me, I thought the same thing. We lived in the mecca of Targets, smack dab in the middle of Minneapolis near the 3rd highest grossing Target in the nation. It. was. wonderful.

Since we’ve moved three months ago I’ve walked through the doors of Target only twice. Yes, twice! I can hardly believe it myself. But you guys? It’s been so good for my wallet and my heart. This sounds a little gross to admit, but in the past when I was having a bad day it wasn’t uncommon for me to pack up Ainsley and head to Target, browsing the isles and tossing things I didn’t need in my cart. I didn’t have a spending problem, but my behavior certainly wasn’t healthy and it didn’t actually fix whatever was bothering me, either.

While living in Minneapolis, I had a friend who told me she purposely chooses not to shop at Target because it’s such a spending black hole. Come in for a birthday card and a gallon of milk, leave with a picture frame, two candles, a new outfit for Ainsley and new shoes you don’t need. You know the feeling. I know the feeling. I hate thinking about how much money I’ve wasted over the years purchasing things I don’t actually need.

These days when I need big-box type items, like toothpaste and paper products, I go to Walmart. And no offense to Walmart but I have no desire to mindlessly wander the aisles of Walmart just for the fun of it. It’s an in-and-out type exchange and very few impluse purchases are made. I’m amazed at how Target, something that used to seem like such a necessity in my life, hasn’t really been missed at all!

Okay, so am I taking an absolute stance on no Target? No. After all, I didn’t say I was boycotting the store. It’s fun to pop in around Christmas time or grab a coffee and walk the aisles mindlessly without a baby on your hip, but I’m much better off when Target isn’t a part of my daily, weekly or even monthly routine.

Madison